Building businesses from the ground up in southern New Mexico.
I'm Preston Mitchell — entrepreneur, New Mexico licensed CPA, and professor at NMSU's College of Business. I run companies across agriculture, e-commerce, fitness and recovery, real estate, telecommunications, and healthcare marketing, all rooted in the community and landscape of southern New Mexico. From Hatch chile fields to cryotherapy chambers, every venture starts with the same question: what does this market actually need?
What I'm Building
Current Ventures
Businesses and projects that span industries but share a common thread — solving real problems for real people.
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Hatch Chile Store
Agriculture · E-Commerce
Bringing authentic, farm-roasted Hatch green chile and red chile to customers nationwide. Connected to five generations of chile farming in Hatch, New Mexico.
A gym and recovery center in Las Cruces combining serious training with cutting-edge recovery technology — cryotherapy, red light therapy, PEMF, and more.
A mobile home community owner and operator with parks in Plainview TX, New Deal TX, Roswell NM, and Ruidoso NM. Over 300 spaces under management with 65 more in development.
A small wireless internet service provider serving the Raasaf Hills community near Mesilla, New Mexico — bringing reliable connectivity to an underserved rural neighborhood.
Built the web presence for a local distributor of biologic wound care products — Kerecis fish skin grafts and SYLKE spider silk dressings — helping healthcare providers discover advanced wound healing solutions.
Triple degrees and a Master of Accountancy from NMSU. A couple years at KPMG. A CPA license. And then I chose entrepreneurship — because building businesses is what I was meant to do. Now I'm a professor of accounting at NMSU and run companies across five industries, bringing the rigor of a CPA to the creativity of a founder.
