Blog
Notes on building businesses, growing chile, recovering smarter, and making things work in the desert Southwest.
The lessons that transfer from chile farming to gym management to e-commerce — and the ones that absolutely don't. After years of operating in agriculture, fitness, and digital marketing simultaneously, here's what I've learned about the real skills of entrepreneurship.
How a 5th-generation chile farming operation found its way onto Shopify — and what the transition from field to online storefront actually looked like from the inside.
Most gyms compete on equipment and price. Here's why the real opportunity is in what happens after the workout — and how cryotherapy, red light therapy, and PEMF are changing the game.
People ask why I stay in Las Cruces instead of moving to a "real" startup city. Here's why southern New Mexico is one of the best-kept secrets for entrepreneurs willing to do the work.
After building and marketing multiple e-commerce brands, I've seen the same SEO mistakes over and over. Here are the ones that actually cost you money — and what to do instead.